THE FIFTH COSMOPOLITAN GROUP BEAUTY AWARDS SAW READERS AND CELEBRITY JUDGES VOTE FOR THEIR FAVOURITE PRODUCTS. MOIRA PAULUSZ REPORTS
One hundred and twenty products across 20 categories were judged by a panel of industry experts and celebrity judges (Louise Redknapp, Sugababes and Rachel Stevens) for this year’s Cosmopolitan Group Beauty Awards – the fifth to be held.
The winners represent the best-in-class for every element of beauty – from hair styling and treatments, to fragrances, skincare, appliances, nails, and sun-protection. The winning brands – Clarins, with five awards, was one of the most successful – can take advantage of their award by creating bespoke sales and marketing initiatives in-store, in print, and online. The beauty editorial promotional programme has already started, and will last until January 2008.
Clarins marketing director Dorothy Speed clutches some of the awards the company won for: best cleanser (Clarins One-Step Facial Cleanser/Clean Sweep category); best body scrub (Clarins Smoothing Body Scrub/Bath Bliss); best cellulite zapper (Clarins Total Body Lift Lotion/Body Beautifiers); best facial sun protection (Clarins Sun Wrinkle Control Cream/Sun Shields); and, under Men’s Essentials, best eye cream (Clarins Men Undereye Serum)
Of the products, 16 were granted the ‘readers’ choice award’ by the magazine’s two million plus readers, who voted for their favourites via the magazine and online.